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Is there a template / process for drawing up a donor strategy?
By Ella Sips
On 06 Aug 2008

Every organisation's donor strategy would be different.  They would all include certain elements such as research, recruitment, relationship development, etc

It would depend also if an organisation is starting from scratch or has an existing base of donors who it needs to manage better.

I think also the current climate needs to be taken into account - ask if there is a way to make it easier for donors to spread their giving in light of the economic impact on many donors finances.  Being reasonable and understanding with donors now will I feel pay dividends for when economic conditions are more favourable.

By Mr Gareth Edwards
On 07 Aug 2008
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