B2B
Business to Business. Marketing between businesses rather than from a business to consumer (B2C)
B2C
Business to Consumer. Marketing from a business to the end consumer not to another business (B2B)
Banner Ad (or Advert)
An advert on a website.
Banner Blindness
A tendency amongst web users to ignore banner messages even where the message would be of direct interest to them.
Beneficiary
An organisation or individual who benefits from a gift in a will.
Bequest
A gift made in a Will.
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